Resources
Tools to sharpen your acquisition engine.
Stay ahead with frameworks and templates designed for Canadian service providers scaling with verified homeowner leads.
The Canadian Homeowner Demand Playbook
A 38-page guide that breaks down how Canadian homeowners discover trusted brokers, agents, and contractors in 2025. Explore the intent signals that drive our homeowner platform, learn how to position your brand inside Inkris experiences, and replicate the nurture journeys that move prospects from inquiry to closed deal.
- Visibility blueprints for every province and service line, including recommended storytelling angles and conversion offers.
- Checklists for aligning sales follow-up with Canada Anti-Spam Legislation (CASL) while maintaining short response times.
- Benchmarks pulled from 2.1M homeowner sessions so you know exactly how many calls, texts, and emails to send in the first 72 hours.
Lead Follow-Up Script Library
A library of 27 ready-to-use scripts written for phone, SMS, and email outreach. Each script is tuned to the tone Canadian homeowners expect, with variations for mortgage renewals, listing appointments, insurance renewals, and renovation estimates. You also receive voicemail templates and objection handling prompts your team can reference in seconds.
- Five call frameworks that keep conversations short, assumptive, and compliant with provincial disclosure rules.
- SMS cadences for day 0 through day 5 that balance helpful nudges with trust-building education.
- Email sequences that point prospects to testimonials, case studies, and financing options so they stay engaged between touchpoints.
Pipeline Forecast Template
A Google Sheets template (and optional Looker Studio dashboard) that mirrors the reporting used by the Inkris growth team. Track lead velocity, appointment show rates, close rates, and revenue attribution across every service vertical in your business. Built-in formulas project staffing needs, ad spend, and break-even points so you can scale with confidence.
- Visual dashboards for weekly leadership stand-ups and individual rep coaching.
- Automations that ingest data straight from Inkris CRM or your existing tools via CSV.
- Scenario modeling tabs that show how many leads you need to hit revenue targets for the next 6–12 months.
